Design study — concept, not commissioned client work
Gym
Performance training showcase — bold typography, membership tiers.
Design direction
A considered route through the experience.
The decisions below describe the intended direction of this sector concept.
The visitor’s task
Help a visitor find a training option that fits their interests and understand the first-visit process.
Visual character
Energetic photography balanced with a readable class schedule and clear programme information.
Information journey
Training options → facilities → schedule information → first visit.
This is a sector design brief, not a completed client project or a live application. Explore the published collection to see working visual demos.
Bring the right direction to your business.
A website starts with your audience, content and the action you want a visitor to take.