04 / Research
A clearer view before your next business decision.
Focused competitor, pricing and positioning research from public sources. We turn a defined market question into a practical report and a recommendation you can assess.
From a market question to a practical next move.
- 01Competitor map
- 02Pricing comparison
- 03Positioning & recommendation
PDF report + a one-page action summary
What you receive
The evidence and the decision, connected.
A fixed-scope pilot starts with one question and an agreed market boundary. Pricing is quoted after we define the question, market size and report depth.
- 01
Competitor map
8–12 competitor or alternative offer profiles within the agreed market. A defined comparison set keeps the research focused on the decision.
- 02
Pricing comparison
A normalised view of public prices, package structures, promises and visible proof. We make differences between offers easier to assess.
- 03
Positioning opportunities
Identify gaps and possible points of difference, with the assumptions visible. Recommendations stay within what the evidence can support.
- 04
A proposed offer
Suggested tiers, inclusions, a price range to test and a first move to consider. The purpose is to help you decide what is worth testing next.
- 05
A usable report
A PDF report, citations and a one-page action summary. The recommendation is connected to its sources and assumptions.
How the pilot works
Agree the question. Build the evidence.
- 01
Intake
Share the decision, market, current offer, target customer and known competitors.
- 02
Scope
Agree the market boundary, comparison set and report question before research begins.
- 03
Research
Review public websites, pricing pages, reviews, directories and marketplaces.
- 04
Recommendation
Receive the report, assumptions, citations and a practical next move to test.
A useful starting point
Specific questions lead to useful research.
- How should we price a new B2B service in Athens?
- How does our package compare with local alternatives?
- Which offer angle should we test before rebuilding the website?
What decision are you preparing to make?
Send the question, the market and the current offer. We can then define a useful pilot.